Why Should Anyone Care About Your Video Content?
Let’s be honest: most business videos don’t get watched.
Not because video doesn’t work—but because they’re answering the wrong question.
Too many companies start with:
“What do we want to say?”
Instead of:
“What does our audience need to hear?”
There’s a massive disconnect between what businesses want to put out and what actually gets someone to stop scrolling, lean in, and care.
Here’s a no-nonsense look at why your video content might be missing the mark—and how to fix it.
1. Stop Making Videos for Yourself
It’s tempting to talk about how long you’ve been in business, how passionate you are, and how brilliant your service is.
The problem? Nobody cares—yet.
People don’t watch video to validate your business. They watch to solve a problem, feel inspired, or learn something useful. If your video starts by talking about you, you’re already asking too much from a cold viewer.
Flip the focus:
What’s in it for them?
2. What Actually Makes Someone Stop Scrolling?
It’s not your logo. It’s not your team photo. And it’s definitely not a generic intro sequence.
What does grab attention?
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A bold or emotional statement
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A surprising visual or story
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A relatable moment
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A sense that this video “gets me”
In other words, human connection—fast.
Start your video with something they care about. You can earn the right to talk about yourself later.
3. Outcomes, Not Features. Stories, Not Stats.
You can tell me your software is fast, scalable, and award-winning.
Or you can tell me how it saved a business owner 10 hours a week and helped her take Fridays off.
Which one sticks?
Stories and outcomes win. Show transformation.
Use testimonials, before-and-after examples, or real-life moments that show your audience what’s possible.
4. Empathy Beats Polish
Yes, production value matters. But people will forgive low lighting or less-than-perfect framing.
What they won’t forgive is feeling like they’re watching a corporate pitch.
A simple, honest, well-structured video that makes someone feel understood will always outperform a glossy one that doesn’t land.
Ask yourself:
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Are we talking with our audience, or at them?
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Have we made it clear we understand what they’re dealing with?
5. Test Your Video Before You Hit Publish
Before putting anything live, run it through this checklist:
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Who is this for?
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What do we want them to do after watching?
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What would make them stop and keep watching?
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If I knew nothing about this business, would I care?
If the answers aren’t clear, the video isn’t ready.
Final Thought
The best videos don’t just show what you do—they show that you understand the people you’re trying to reach.
It’s not about shouting louder.
It’s about being relevant, helpful, and human.
If you want help figuring out what kind of video content actually matters to your audience—and how to make it—get in touch.
Because the right video doesn’t just get seen.
It gets remembered.