Product & Explainer Videos

Our Process

We start with a clear objective: What do you need people to understand or do after watching this? From there, we’ll write scripts or shape interview questions, storyboard the key visuals, and plan the shoot (or animation) with your input.

Filming might take place at your premises, on location, or in a studio environment, depending on the style. We’ll guide you through performance and delivery, ensuring things stay professional but natural.

Afterwards, we edit, animate (if needed), and deliver a polished video in multiple formats—ready to use on your site, social channels, or in pitches.

We also offer:

• Subtitled social cuts
• Voiceover recording
• Screen capture and software demos
• On-screen graphics and overlays

What We Can Deliver

We don’t just make videos—we craft stories that guide your audience from confusion to clarity. Each of these formats follows a tried-and-tested framework that’s designed to hold attention and convert interest into action:

• Product Overview Videos
  Clear, punchy overviews that show what your product does, who it’s for, and why it matters—perfect for landing pages and sales conversations.
• How-It-Works Explainers
  Step-by-step breakdowns that simplify your product or service, using visuals and language that make it easy to understand (and easy to trust).
• Animated Explainers
  Perfect for abstract or technical ideas, these combine motion graphics, text, and voiceover to walk viewers through your concept with clarity and pace.
• Software or Platform Walkthroughs
  Screen-recorded demos with professional polish—ideal for showing functionality, onboarding new users, or training internal teams.
• Founder-Led Product Introductions
  Put a human face to your business. These videos help build connection, confidence, and credibility with your audience.
• Social Media Product Teasers
  Short, scroll-stopping edits designed for attention and action—cut from your main shoot or made as standalone campaigns.
• Internal or Onboarding Explainer Content
  Train teams, align departments, or launch new tools with easy-to-follow videos that save time and reduce confusion.

While every video is tailored, our system works across sectors because it’s built on strong storytelling, strategic clarity, and production expertise. We’ve delivered product and explainer content for:

Franchising

Helping brands communicate their model, tools, and systems to new and potential franchisees.

Start-Ups

Bringing early-stage products to life with smart, sharp videos that raise awareness and unlock funding.

Technology Platforms

Creating clarity around features, user flows and the value behind the tech—without jargon.

Scientific & Medical Products

Showing function and precision through carefully constructed visuals and explanations that instil trust.

Education & eLearning

Helping learning providers and course platforms explain their offer to students, teachers, and institutions.

Charities and Public Awareness Campaigns

Turning complex topics into accessible stories that encourage action, support, and understanding.

We use a proven structure in every explainer we make—hooking the viewer early, keeping them engaged with meaningful pacing, and finishing with a clear call to action. Done right, explainer videos:

Simplify complex topics

Good structure and smart visuals break down even the most complicated ideas.

Build buyer confidence

A well-made video shows that you’ve thought things through—making your brand look polished and reliable.

Keep people on your website longer

More time watching = more time learning = better conversions.

Work across the funnel

Whether it’s the first touchpoint or the final push, explainer videos support every stage of the buyer journey.

Our Clients

Whether you’re launching something new or helping customers understand what you already offer, a clear, engaging video can make all the difference. Explainer and product videos are powerful tools for turning features into benefits—and browsers into buyers.

I’ve worked on a wide range of explainer and product videos—from handheld microscopes to multi-camera software demos. The key is understanding your audience and cutting through the clutter. I focus on making the process smooth, collaborative, and actually enjoyable—so you end up with content that feels right and performs well.

“When people understand what you do and why it matters, they’re far more likely to take action. That’s what a great explainer video does—it makes it click.”

Check out some of our Projects