YouTube Channel Management

Grow your audience. Show your value. Stay consistent.

YouTube is the second largest search engine in the world—and one of the most powerful tools for building trust, generating leads, and creating long-term visibility for your business. But success on YouTube isn’t just about uploading videos. It’s about strategy, consistency, optimisation, and quality content that speaks to your audience.

That’s where I come in. I manage YouTube channels for brands that want to get serious about video—without having to do it all themselves.

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Why YouTube Matters

When it comes to reaching your audience online, YouTube remains one of the most powerful platforms available. It’s not just about entertainment—it’s about connection, discovery, and problem-solving.

Here’s why it should be part of your marketing mix:

  • YouTube has over 2.5 billion monthly users
  • 70% of viewers use YouTube to help solve a problem or learn something new
  • 90% of people say they discover new brands or products on YouTube

If you’re not using YouTube to reach your audience, you’re missing out on one of the most effective, affordable, and scalable tools available for brand growth and visibility.

Now’s the time to get started—or get strategic. Let’s talk about how you can use video to reach more of the right people.

Check out our showreel

Sectors we work with

We’ve managed or contributed to YouTube content sectors including: 

  • Real estate
  • Franchising
  • Education and online learning
  • Business coaching and consultancy
  • Software and B2B services
  • Charities and awareness campaigns

If your business has a story to tell or expertise to share, we can help you turn it into content that connects—building trust with your audience, raising your profile, and driving real results over time.

Why it works

YouTube is a long game—but a valuable one. It’s not just about chasing views; it’s about building something that grows over time, supports your wider marketing efforts, and brings people into your world. With the right approach, your channel becomes:

A lead generator

Consistent content builds authority and helps people discover you when they’re searching for answers.

A trust builder

Seeing you on camera builds connection and credibility in a way static content can’t match.

A marketing asset

Every video becomes a reusable piece of content—shareable, searchable, and scalable.

A library of value

Over time, your channel becomes a hub of useful information that works even while you sleep.

And unlike short-term tactics, video keeps working long after it’s published—bringing in leads, building trust, and reinforcing your brand every single day.

 

    What’s Included

    Growing a YouTube channel takes more than just uploading videos. It takes strategy, consistency, and a deep understanding of how the platform works. Here’s what we include as part of our YouTube channel management service:

    SEO driven video titles and tags

    Each video is optimised with high-impact titles and keyword tags to improve your visibility in YouTube and Google search.

    Thumbnail creation and branding

    We create eye-catching thumbnails that reflect your brand and improve your click-through rate—essential for getting noticed.

    End screens, cards and playlist curation

    Smart use of YouTube features like end screens and playlists keeps viewers watching more of your content.

    Audience insights and performance tracking

    We track views, watch time, and audience demographics so you can see what’s performing—and make decisions based on data.

    Podcast to YouTube adaptation

    Got a podcast? We’ll turn it into engaging video content, ready for YouTube, complete with graphics, chapters, and shareable moments.

    Shorts, teasers and vertical repurposing

    We turn your existing content into short vertical videos that grab attention on YouTube Shorts, Instagram Reels, and TikTok.

    Make YouTube Work Harder for You

    Whether you’re building a personal brand, growing a business, or sharing expertise, YouTube is one of the best platforms to do it. We help you stay consistent, look professional, and grow with purpose—so your channel becomes an asset, not an afterthought.

     

    Our Clients

    Why Choose Red Book Productions?

    You’ll be working with a team that blends creativity with professionalism. Led by Mark Harman, we’ve spent the past 15+ years producing video content that’s clear, engaging, and genuinely useful for clients.

    We’ve filmed NHS supply chain events during the COVID vaccine rollout, produced awareness day content for charities like Heartburn Cancer UK, captured franchise discovery days and national expos, covered training workshops and education seminars, and supported business conferences, award evenings and launch events across the UK.

    This isn’t just about filming – it’s about helping your event deliver long-term impact.

    The Power of Event Video (in the UK)

    70%

    70% of viewers use YouTube to help solve a problem or learn something new.

    90%

    90% of people say they discover new brands or products on YouTube.

    1 billion

    122 million users access YouTube daily, with over 1 billion hours of content watched worldwide each day .

    Meet Your Event Video Lead

    Mark Harman – Director, Red Book Productions

     I’ve managed weekly content for channels in real estate, franchising and marketing. I bring 20 years of experience in video production, and a deep understanding of what makes people watch—and subscribe. I keep things running, so you stay visible.

    “I’m not just here to press record—I’m here to help you show up consistently, look professional, and grow a channel that actually works for your business.”

    “Mark is a pleasure to work with and I have had the opportunity to work with him on a number of video projects. His unique approach makes video production for businesses stress-free and relaxed”

    Matthew Larcome – B2B Expos

    ‘I wanted a series of videos to introduce speakers and promote the event and the approach you took was helpful and clear from the start. You made me feel relaxed and I was more comfortable than I usually am on camera, thanks to your approach.
    I am delighted with the result – a series of first class recordings, that you have edited in a way that reflects the message and tone perfectly.’

    Dinah Liversidge – Climb the Curve

    Check out some of our Projects

    FAQs

    Can I film the videos myself?

    Yes, if you prefer. We can work with self-filmed footage or help you improve your setup and delivery. Or we can film everything for you—it’s up to you.

    Do I need to be on camera?

    No, but it helps. We can work around your preferences with voiceover, screen capture, or branded edits.

    How long does it take to get results?

    Growth on YouTube is a long-term game, but many clients see improvements in reach, views and enquiries within the first few months of consistent posting.

    Can you help me come up with ideas?

    Absolutely. We plan content around search trends, audience interests, and your business goals.

    What’s the commitment?

    We recommend a minimum three-month commitment to see results, but offer flexible packages depending on your needs.

    Get a Free Quote

    Let’s build something worth subscribing to. Book a call with me to start your journey today.