Franchise Video Marketing
Whether you’re recruiting new franchisees or supporting the ones you already have, video is the most powerful way to tell your story. At Red Book Productions, we specialise in franchise video marketing that builds credibility, showcases success, and helps your brand grow.
We work with franchisors, franchisees and marketing teams to plan, film and deliver content that connects—on your website, in your emails, and across every social platform.
The Franchise Video Package, Done Properly
We understand the franchise model. We know how important it is to present consistency while still telling real, local stories. Our approach is structured around regularly scheduled filming days and ongoing content delivery—so you’re always telling your story, always building trust, and always growing.
Our franchise video package can include:
- In-Person Filming – At head office, regional locations or franchisee sites
- Franchisee Testimonials – Real stories from the people running your business
- Customer Interviews – Capture how your service changes lives
- Discovery Day Coverage – Show what it’s like to join your network
- Social Content – Cut-downs, shorts and reels to keep up momentum
- Podcast Production – Add a branded podcast to your franchise content strategy
- Event Coverage – Capture franchise expos, award nights or team days
- Photography Add-on – Option to include pro photography during filming days
- Presenter Option – A professional host to run interviews or introduce content
- Social Media Video Manager – We can provide someone to post live clips throughout the day
Franchises can also request additional filming outside the scheduled shoots for an added cost.
Check out our showreel
Sectors We Work With
We’ve worked with franchise networks and businesses across:
- Food & Drink
- Education & Tutoring
- Home Services & Trades
- Health & Wellness
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Property & Real Estate
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Theatre & Performing Arts
We understand the unique challenges franchisors face when marketing across regions—and we create systems that make video easy, scalable and brand-consistent.
Services we offer
1. Franchise Recruitment Video Strategy
- Scripted or interview-led videos designed to attract potential franchisees
- Brand-level trust-building films
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Animated explainer or opportunity overviews
2. Franchisee & Customer Testimonials
- Filmed on location
- Polished edits with branded graphics
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Short and long-form versions for different platforms
3. Discovery Day & Event Coverage
- Capture the atmosphere and action of your franchise events
- Highlight talks, training and team culture
4. Podcast Production
- Interview franchisees, leadership or customers
- Delivered in full video format + short social edits
- Branded graphics, intro/outro, captions and publishing included
5. Social Media Video Clips
- Monthly or quarterly delivery
- Subtitled, formatted for LinkedIn, Instagram, Facebook and YouTube Shorts
- Designed to showcase personality, knowledge and trust
Tailored for You and Your Franchise
No two franchises are the same. Whether you’re a well-established brand with hundreds of locations or a growing network looking to scale, our approach is designed around your specific goals.
We’ll work with you to:
- Highlight your unique selling points to attract the right franchisees
- Reflect your brand values through consistent visuals, tone and messaging
- Capture the real stories from your network—because people buy into people
- Plan content that fits your growth targets, budget and available time
- Deliver a repeatable strategy you can use quarter after quarter
From discovery days to franchisee spotlights, we make sure every video feels like it belongs to your brand—and speaks directly to the people you’re trying to reach.
Our Clients





Why Choose Red Book Productions?
With years of experience in the sector, I know what kind of content resonates with potential franchisees—and how to keep your network engaged with storytelling that’s honest, clear and professional.
You won’t need to worry about being camera-ready or coming up with scripts—I make the process feel easy from the first call to the final edit.
What I enjoy most is meeting franchisees and learning what makes their journey unique. When a video helps drive recruitment or builds real trust, that’s the best part of the job.
Why Franchise Video Works
87%
87% of marketers report that video has helped increase website traffic
84%
84% of consumers say watching a brand’s video convinced them to buy a product or service
66%
66% of marketers report that video marketing generates more qualified leads
Meet Your Event Video Lead
Mark Harman – Director, Red Book Productions
Mark has worked with a wide range of UK franchise brands, creating recruitment films, franchisee testimonials, event coverage and full-scale podcast series. He brings clarity, structure and creativity to every project—helping you turn video into a long-term asset for your business.

“Red Book have producing our video marketing content for the past 10 years and quite simply we wouldn’t go anywhere else. The production is always excellent, but the key differentiator is understanding the commercial requirement and delivering video of real value to our business…
Coconut Marketing
“I needed a company to film, produce and edit an important project for my company. Budget was important, but top quality was priority for my branding. Red Book Productions turned out to be the perfect partner. Everything was meticulously planned and executed to the letter. I have had hundreds of great comments about the piece of work. I will certainly be using them again and would recommend Red book Productions to anyone who is thinking of enhancing their brand in multimedia.”
Tim Cronin – 200m2 Franchisee
Check out some of our Projects
FAQs
How often should we be filming franchise content?
We recommend a regular structure, filming across different regions and repurposing content to keep your brand visible all year round.
Do we need to provide scripts?
No—we guide interviews naturally so they feel honest and relaxed. We’ll work with you in advance to ensure the right messages come through.
Can we include photos too?
Yes—we offer a photography add-on so you can get marketing-ready stills from the same shoot.
What if we’re already making content in-house?
We can work alongside your internal team, offering higher-end production and strategy for campaigns, events or flagship pieces.
Can you travel across the UK?
Absolutely—we work nationwide and can schedule multi-location filming over a single trip to keep costs efficient.
Get a Free Quote
Want to attract better franchise leads, tell stronger stories, and keep your network engaged? Let’s talk about how a structured video strategy can help you grow.
