How to Keep Your FAQ Videos Simple (And Effective)

One of the biggest mistakes people make when filming videos for their business?
Trying to say too much.

If you’re filming short videos to answer common questions — keep them short, focused, and structured.
Here’s how to do it:

1. Use Bullet Points, Not Scripts

You don’t need to memorise a full script or read off cue cards.

Just make a quick list of 3–4 key points you want to hit in the video. That’s it.

If you’re answering a question you hear all the time, you probably know the answer already — you just need a bit of structure to stay on track.

2. Keep It Short and To the Point

Most FAQ videos work best at around 30 to 90 seconds.
People want quick, clear answers — not a full masterclass.

If you find yourself rambling or going off-topic, go back to your bullet points.

3. Use Real Examples (If You’ve Got Them)

Examples help your viewer understand and remember what you’re saying.

That could be:

• A recent client you helped with this exact question

• A situation where someone misunderstood and you set them straight

• A common misconception that keeps coming up

Just one simple story can make your answer feel more human and relatable.

4. Always End with a Clear Call to Action

Don’t just stop with “Hope that helps!”

End each video with a next step:

• “Visit my website to learn more.”

• “Drop me a message if you’ve got questions.”

• “If this sounds like something you need, here’s where to book.”

Make it easy for people to take action if they’re ready.

Want to Film Yours Properly?

If you’ve been meaning to get started with FAQ videos, I’ve created a simple way to do it — without the stress of doing it all yourself.

FAQ in a Day — My Studio Offer

Come to my studio in Andover and we’ll get your first (or next) batch of videos done in one relaxed session.

You’ll get:

• 5 edited FAQ videos

• Custom thumbnails

• 10 short clips for social media

• Delivered within 24 hours

£395 + VAT
£295 for the first 3 people who book

No scripts. No pressure. Just clear, useful content that helps your business grow.

Ready to do it? Head here: https://redbookproductions.co.uk/faq-video-shoot/