Why Your Franchise Conference Is the Best Time to Film Content
If you’re running a franchise network, your annual conference is likely one of the biggest events in your calendar. It’s where your franchisees, head office team, and key stakeholders all come together to connect, reflect, and plan ahead.
It’s also one of the most valuable – and most underused – opportunities to capture video content.
Often when I speak with franchisors, the response is:
“We’d love to create video content, but we don’t have time during the conference.”
But the truth is: you won’t find a better moment.
Everyone’s Already in One Place
Your conference brings your network together.
Franchisees from across the country. Your core team. Your success stories.
This level of access is rare. Normally, coordinating even a few video interviews involves multiple travel days, schedules, and locations. At the conference, everyone is already there – and the energy is high.
With the right approach, you can capture a huge amount of content without disrupting your agenda.
What Kind of Video Content Can You Capture?
Plenty – and it’s not just “event highlights.”
Here are just a few examples of what we regularly film for franchise clients at their conferences:
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Franchisee testimonials – quick, high-impact interviews that build trust and show success
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Founder or leadership messages – perfect for recruitment or internal comms
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Behind-the-scenes footage – showing your brand culture and team in action
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Event promo or recap videos – ideal for future marketing or internal morale
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Case studies – telling powerful stories of transformation or growth
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Sizzle reels and montage content – for social media, awards submissions, or recruitment
All of this can be captured in short, focused sessions across the day or over dinner.
It Doesn’t Have to Disrupt the Agenda
This is key. We don’t need to take over your schedule or pull people away from key sessions.
Filming can be built around your event:
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Interviews during breakout sessions or coffee breaks
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Quick chats before dinner or in a quiet side room
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Pre-booked time slots for franchisees who want to take part
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One dedicated crew member capturing fly-on-the-wall footage throughout the day
We come in with a clear plan, know exactly what we’re capturing, and keep it efficient and relaxed.
The Return on One Day of Filming
The impact of capturing content at your conference lasts far beyond the event itself.
With just one day of filming, you could walk away with:
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A full recruitment video for your website
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6–8 social clips from franchisee testimonials
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A founder message or brand video
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Internal content for onboarding or training
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A library of b-roll footage you can use all year round
That’s months’ worth of content, all from one event.
Plan Now, Reap the Benefits Later
If your next conference is in the calendar, it’s the perfect time to plan your content strategy alongside the event.
At Red Book Productions, we work with franchises across the UK to build content packages around their conferences – so they can capture powerful, professional video content without the stress.
We handle everything: planning, filming, sound, editing and delivery. All you need to do is tell us your goals, and we’ll take it from there.
Let’s turn your next franchise conference into your best shoot of the year.
Get in touch to find out more, or book a quick call to chat through your plans.