Why Your Franchise Conference Needs a Video Plan
Franchise conferences are a huge moment in the year. They bring together your franchisees, celebrate achievements, share new initiatives, and set the tone for the future.
But here’s the problem: too many franchisors treat their conference video like an afterthought. Someone points a camera at the stage, grabs a few photos of the awards, and that’s it. The event is over, and the opportunity is lost.
The truth is, if you don’t plan your video content before the conference, you’re leaving a lot of value on the table.
What Happens Without a Plan
Without a clear video strategy, here’s what usually happens:
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Random footage – you end up with clips that look nice but don’t serve a purpose.
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Missed moments – the awards, key announcements, and best speeches never get properly captured.
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Generic interviews – pulled together at the last minute, leaving you with vague answers.
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Wasted opportunity – your top-performing franchisees and leadership team were in one place, but you didn’t capture their stories.
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Footage that never gets used – because it wasn’t shot with a purpose, it sits on a hard drive and never makes it into campaigns.
What a Video Plan Looks Like
A solid plan doesn’t have to be complicated, but it does need to be intentional. At a minimum, it should cover:
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Who to film – the franchisees with the best stories, the leadership team, guest speakers.
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What to capture – awards, keynotes, breakout sessions, networking, behind-the-scenes atmosphere.
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Questions to ask – prepared in advance so interviews are sharp, specific, and usable.
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How content will be used – think recruitment campaigns, training, internal comms, and social media.
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Distribution timeline – so footage is repurposed and rolled out throughout the year.
Why It Matters
When you plan your video properly:
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You create content with purpose, not just random clips.
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You maximise ROI by capturing months of usable material in a single day.
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You ensure no big moment is missed, from awards to inspiring speeches.
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You walk away with a library of evergreen content that supports recruitment, brand building, and franchisee engagement.
The Takeaway
Your franchise conference isn’t just a one-day event. It’s your biggest opportunity to capture powerful stories and showcase the strength of your network.
But without a plan, you’ll miss it.
So treat your video strategy as part of the event planning process — not an afterthought. Because the right plan means your conference keeps working for you long after the last chair is packed away.