The 3 Videos You Should Always Film at Your Franchise Conference

“If you’re running a franchise conference, don’t let it finish without capturing these three videos.”

Your annual franchise conference is about more than just networking, training, and inspiring your franchisees. It’s also the single best opportunity of the year to capture powerful video content that will fuel your marketing and recruitment efforts long after the event. With everyone in one place, the atmosphere buzzing, and your leadership team on stage — you’ve got the perfect backdrop for creating compelling, authentic content.

Here are the three videos you should always film at your franchise conference.

1. Franchisee Testimonials

Your franchisees are your biggest advocates. Having them all in one place makes it the ideal moment to capture their stories on camera. These testimonials are marketing gold for recruitment, showcasing real people who’ve built businesses and changed their lives through your franchise.

When filming, keep the questions consistent so you can create a library of stories that flow together. Here are some proven prompts to use:

• Who are you and where is your franchise based?

• What were you doing before you joined the franchise?

• What made you look into franchising?

• Why did you choose this franchise?

• What was the training like?

• What is the support like?

• What’s a typical day like?

• What makes a successful franchisee?

• How has being a franchisee impacted your life?

• What’s your work-life balance like?

• Why would you recommend this franchise?

The authenticity of your franchisees’ voices will speak volumes to prospects — far more than any brochure or sales pitch ever could.

2. Highlights Reel & Atmosphere

Your conference isn’t just about what’s said in the sessions — it’s about the energy, community, and excitement that comes from bringing everyone together. A highlights reel does exactly that.

By combining snippets of sessions, networking, celebrations, and behind-the-scenes moments, you create a video that reflects the heart of your brand and the strength of your network.

This kind of content is perfect for:

• Sharing on social media to build buzz and credibility.

• Attracting future attendees to your next conference.

• Showcasing the scale and culture of your franchise.

It’s your chance to show that your network is thriving, supportive, and full of momentum.

3. Keynote & Leadership Clips

When your leadership team and guest speakers are on stage, they’re delivering insights that deserve a wider audience. Filming these moments allows you to repurpose them as short, shareable clips — the kind of thought leadership content that works brilliantly on LinkedIn and YouTube.

These videos highlight the expertise and vision behind your franchise, positioning your brand as forward-thinking and trustworthy.

Even a single strong quote from your CEO or a keynote speaker can be repackaged into powerful marketing material.

Bonus: Podcast Options

If you’re already investing in video at your conference, consider going a step further with a podcast setup. With your franchisees and leadership team all in one place, you can record interviews or panel discussions that provide ongoing content for months.

Final Thought

Your franchise conference is a rare opportunity — don’t let it pass without capturing these three essential videos.

Plan ahead and make sure these are on your shot list — otherwise you’ll miss out on the most valuable content your conference can produce.