For most franchisors, the annual conference is the biggest event of the year. It’s where your franchisees come together to connect, learn, and celebrate success. You invest heavily in the venue, staging, travel, and time away from the business.
But what if your franchise conference could deliver more than just two days of networking and training?
With the right approach, it can also provide a year’s worth of professional video content.
Why Your Conference Is the Best Time to Film
The hardest part of video production is usually logistics: getting franchisees, leadership, and staff in the same place at the same time.
Your conference solves this problem. Everyone you need is already in the room – motivated, engaged, and ready to share their story.
That makes it the perfect opportunity to capture high-quality content that will fuel your marketing and communications for months.
What Kind of Content Can You Get from One Day?
Here’s a breakdown of what we typically deliver from a single day of filming at a franchise conference:
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Franchisee testimonials
Short, authentic interviews that build trust with potential franchisees and showcase the diversity of your network. -
Founder or leadership interviews
Clear, professional content that positions your leadership team and reinforces your brand values. -
Event highlights & atmosphere
Footage that captures the energy of your network in action – perfect for showing your culture to prospects and stakeholders. -
Social media clips
Quick, engaging videos designed for LinkedIn, Instagram, Facebook or TikTok – giving you regular content to post throughout the year. -
Training and internal comms content
With your franchisees together, it’s the ideal chance to record messages, knowledge sharing, or recognition pieces for use internally.
It Doesn’t Interrupt the Event
One of the biggest concerns franchisors raise is time. “We don’t want to disrupt the conference.”
That’s where planning comes in. Filming can be built around your agenda:
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Short interviews during coffee breaks or downtime
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Pre-booked slots for franchisees who are happy to be filmed
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Behind-the-scenes capture that doesn’t interfere with sessions
It’s a seamless process that works alongside your event, not against it.
The Return on Investment
You’ve already invested in bringing your network together. By adding professional video production, you multiply the return:
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A recruitment video for your website
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Dozens of social clips to post over the year
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Testimonials and case studies that show your model works
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Content for training, onboarding, or internal comms
Instead of scrambling for content throughout the year, you’ll have a ready-made library of video tailored to your brand and goals.
Make Your Conference Work Harder
Your franchise conference isn’t just a great event – it’s your biggest content opportunity of the year.
At Red Book Productions, we specialise in working with franchises to capture high-quality, versatile video content at conferences. In just one day, we can deliver everything you need to keep your marketing, recruitment and internal communications fresh all year long.
One day. One event. One year of material.
If your next conference is coming up, now is the time to plan how you’ll make the most of it.
Get in touch today to find out how we can help.