How to Plan Your Franchise Conference with Video in Mind
Franchise conferences are often seen as a chance to get your network together, share updates, and celebrate successes. But if you only think about the event in the room, you’re missing one of the biggest opportunities — the chance to capture video content that can fuel your recruitment and marketing for the year ahead.
The secret? Don’t treat video as an afterthought. Build it into your planning from day one.
Make Video Part of the Agenda
When you’re organising speakers, breakout sessions, and networking slots, also schedule time for filming. That might mean setting aside a quiet space for franchisee interviews or planning breaks where we can pull key people aside for a few minutes on camera.
By carving out this time in advance, you make sure no opportunities are missed — and no one feels rushed on the day.
What to Capture at Your Conference
A conference gives you access to the people and the energy that make your franchise brand unique. With the right plan, you can capture:
- Franchisee testimonials — authentic success stories straight from the people living them.
- Highlights from keynotes and workshops — showing the value of being part of your network.
- Atmosphere and behind-the-scenes moments — the culture, energy, and community that prospects want to see.
These aren’t just nice clips for social media. They’re recruitment assets you can use everywhere — your website, franchise prospectus, LinkedIn campaigns, and email marketing.
Why It Matters for Recruitment
When someone is considering joining your franchise, they don’t just want numbers and brochures. They want to know what it feels like to be part of your network.
Conference videos do exactly that. They show real people thriving, learning, and connecting. They demonstrate that your franchise is supportive, growing, and full of success stories. And because the message comes from your franchisees — not just head office — it’s far more credible.
The Outcome
With a bit of foresight, your franchise conference becomes more than just a great day for your network. It becomes your most powerful recruitment tool.
One event, planned properly, can give you a library of content that works for you all year.
Final Thought
So as you start preparing your next conference, don’t just think about what happens on stage. Think about the story you’ll want to tell afterwards — because that story is what will attract the next wave of franchisees.