Creating video content from an event doesn’t have to stop at a single highlight reel. With the right strategy, one long-form video can be transformed into multiple pieces of content for different platforms, making your video marketing more efficient and far-reaching.
A well-planned approach allows you to:
- Extend the lifespan of your content – Instead of a one-time video, you create assets that keep working for you long after the event.
- Engage different audiences – Some viewers prefer long-form content, while others engage more with short clips.
- Make the most of your investment – If you’re already filming, why not maximise what you get from it?
How One Event Can Generate Dozens of Videos
A single event can be broken down into:
- An overall event video – A high-level recap showcasing key moments.
- Five attendee interviews – Each covering five key questions (5 videos).
- Each question as a standalone short-form video – Turning the interviews into 25 bite-sized clips.
- Podcasts recorded at the event – Five episodes, each 10–20 minutes long.
- Multiple clips from each podcast – Cutting each into five shorter clips (25 videos).
By repurposing content, you not only reach more people but also reinforce your message across different platforms.
Make Your Event Content Work Harder
Many businesses invest in event videos but miss out on the full potential of their footage. A structured content strategy ensures that every piece of video serves a purpose and reaches the right audience.