Is Video Worth It for Small Businesses?

If you run a small business, you’ve probably asked yourself this at some point:

“Is video really worth it?”

On one hand, you know video is everywhere. It’s what people watch, share, and respond to. On the other hand, you’ve probably assumed it’s out of reach—something only big brands can afford.

But here’s the truth: video doesn’t have to break your budget. In fact, it can be one of the most cost-effective ways to market what you do—if you approach it the right way.

Most small businesses assume they can’t afford video

And I get it. Video seems expensive. Especially if you’ve never worked with a producer before, it’s hard to know what anything costs. People often imagine big crews, multiple days of filming, studio lighting, actors… the full TV ad experience.

That’s not what most small businesses need. And it’s definitely not what I pitch.

Instead, I usually start with a question:

“What’s your budget—and what’s the one thing you really want your video to achieve?”

From there, we build something that fits.

What I offer: real solutions for real budgets

If you’ve got a smaller budget, here’s what that might mean:

• Fitting more into a single shoot day
  We plan carefully and shoot multiple pieces of content—testimonials, product demos, social clips—all in one go.

• DIY support
  Maybe you want to shoot it yourself and just need help planning, scripting, or editing. That’s fine too—I can help you make the most of the kit you already have.

• Simple, clear messaging
  Instead of fancy effects, we focus on story. One clear message, one solid result.

• Shared shoots
  I’ve even worked with two small businesses at once—sharing the cost of a shoot while each gets their own edited videos. Smart, simple, effective.

There are loads of creative ways to make professional-looking video without spending big.

Why video is worth it

• People buy from people. Video builds trust faster than text or images ever could.

• A one-minute explainer video on your homepage can reduce bounce rate and boost conversions.

• Customer testimonials in video form feel real—because they are.

• Social clips get more engagement when they’re moving, talking, or telling a quick story.

• It works around the clock, even when you’re not.

The key is making sure the video matches your goals. If it’s just a flashy clip with no purpose, then yes—it’s a waste of money. But if it’s focused on helping people understand what you do, how you help, or why you’re the right fit, then it’s doing its job.

What next?

If you’re unsure whether video is right for your business—or just want a realistic idea of what’s possible on your budget—get in touch. I’m always happy to chat, even if the end result is just a few pointers to help you get started.

Video is worth it for small businesses—if it’s done right. And done smart.
Let’s make something that works for you.