When a potential client or customer is considering working with you, they’re not just browsing—they’re looking for reasons to trust you.
They want proof.
Not the vague kind. Not “we’re passionate about our clients” or “we deliver excellence.” They want to know:
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Will this actually work for someone like me?
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Have you solved this kind of problem before?
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What happened as a result?
That’s where testimonial videos come in—not as praise, but as clarity.
The Power of Real Stories
A strong testimonial video isn’t just someone saying they liked your service. It’s someone walking your potential client through their own journey—before and after.
To get that kind of clarity, the right questions matter.
Here are five that I use regularly when filming testimonial interviews:
1. What were things like before?
Set the scene. What was the challenge or frustration they were dealing with? This grounds the story in a relatable moment for others who might be in the same situation.
2. Why did they choose you?
There are usually other options. Why did they go with you? This can reveal what stood out—your process, your personality, your pitch.
3. What problems were they looking to solve?
This helps make your service or product more specific and useful in the viewer’s mind. Were they looking for more leads, more time, less stress?
4. What do things look like now as a consequence of working with you?
This is the heart of the story. Tangible results. The transformation. What’s changed? What’s better?
5. Was there anything that surprised them about working with you?
This can be a great way to show the unexpected value you offer—something people don’t know to look for but will appreciate when it’s pointed out.
Why Before-and-After Stories Work
If you only ask people what they think of you, you’ll get polite answers.
But if you ask about the before and after, you get impact. You get a story that says to future clients, “This could be you.”
That’s why questions one and four—what was life like before, and what’s it like now—are the most important. They’re the difference between a nice quote and a compelling reason to trust you.
Final Thought
If you’ve got happy customers, but no video proof—no stories that speak for you—you’re missing out on one of the most effective forms of marketing there is.
I can help you fix that.
Get in touch if you’d like to plan your next testimonial shoot.