Video is one of the most powerful tools a business can use to build trust, engage potential customers, and drive conversions. But not all videos are created equal. If you’re investing in video marketing, make sure you have these three essential types in your strategy:
- Testimonial Videos
Nothing builds credibility like hearing from happy customers. A great testimonial video tells a story:
- What was life like before using your product or service?
- Why did they choose you?
- What changed after working with you?
- What surprised them?
This is more than just praise—it’s about storytelling that helps future customers see themselves in the same situation, thinking, “That sounds like me… I need this.”
- Product or Service Explainers
When someone first discovers your business, they need to understand how you can help them, fast. A good explainer video should follow a clear structure:
- Hook: Grab attention with a relatable problem or question.
- Problem: Clearly define the issue your audience faces.
- Solution: Show how your product or service solves it.
- How It Works: A simple, step-by-step breakdown.
- Call to Action: What should they do next?
- FAQ or Educational Videos
Are you consistently answering the same customer questions? Turn them into short, engaging videos. These videos save time and position you as an expert in your field, helping build trust and authority with your audience.
In my latest video, I break down why these three types of videos are essential for your business and how they can transform your marketing.