The Video Show

Welcome to “The Video Show,” your go-to weekly series hosted by me, Mark from Red Book Productions. In each episode, we answer your pressing questions about video production and beyond, bringing in a range of expert guests from various fields related to video. From voiceover artists and animators to photographers and SEO specialists, our guests provide diverse perspectives and practical advice to help you enhance your video projects. Whether you’re looking to refine your skills or explore new techniques, “The Video Show” offers valuable insights to guide and inspire you every week.

Do You Need to Hire a Videographer for Your Franchise Conference?

by | 09/09/2025 | Franchising, Questions and Answers | 0 Comments

Do You Need to Hire a Videographer for Your Franchise Conference? “Do you really need to hire a videographer for your franchise conference, or can you just do it yourself?” It’s a fair question. After all, everyone has a smartphone in their pocket these days, and...
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The 3 Videos You Should Always Film at Your Franchise Conference

by | 03/09/2025 | Franchising, Questions and Answers | 0 Comments

The 3 Videos You Should Always Film at Your Franchise Conference “If you’re running a franchise conference, don’t let it finish without capturing these three videos.” Your annual franchise conference is about more than just networking, training, and inspiring your...
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How to Create a Year’s Worth of Content from One Day at Your Franchise Conference

by | 02/09/2025 | Franchising, Questions and Answers | 0 Comments

For most franchisors, the annual conference is the biggest event of the year. It’s where your franchisees come together to connect, learn, and celebrate success. You invest heavily in the venue, staging, travel, and time away from the business. But what if your...
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Why your franchise conference needs a video plan

by | 28/08/2025 | Franchising, Questions and Answers | 0 Comments

Why Your Franchise Conference Needs a Video Plan Franchise conferences are a huge moment in the year. They bring together your franchisees, celebrate achievements, share new initiatives, and set the tone for the future. But here’s the problem: too many franchisors...
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The Mistake Most Businesses Make When Starting a Podcast

by | 19/08/2025 | Questions and Answers | 0 Comments

The Mistake Most Businesses Make When Starting a Podcast Here’s the biggest mistake I see when businesses launch a podcast — and it’s the reason most stop after just a few episodes: they start without a plan. A podcast can be one of the most powerful marketing tools...
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Why a Podcast Can Be Your Best Franchise Recruitment Tool

by | 15/08/2025 | Franchising, Questions and Answers | 0 Comments

Why a Podcast Can Be Your Best Franchise Recruitment Tool Franchises spend thousands trying to attract the right people — but the smartest ones are using a tool that’s cheap, engaging, and builds trust before you’ve even met the prospect: a podcast. If you’re serious...
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Why Your Franchise Conference Is the Best Time to Film Content

by | 06/08/2025 | Uncategorized | 0 Comments

Why Your Franchise Conference Is the Best Time to Film Content If you're running a franchise network, your annual conference is likely one of the biggest events in your calendar. It’s where your franchisees, head office team, and key stakeholders all come together to...
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How to Keep Your FAQ Videos Simple (And Effective)

by | 25/07/2025 | Questions and Answers | 0 Comments

How to Keep Your FAQ Videos Simple (And Effective) One of the biggest mistakes people make when filming videos for their business?Trying to say too much. If you're filming short videos to answer common questions — keep them short, focused, and structured.Here’s how to...
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The Easiest Way to Start Using Video in Your Business

by | 23/07/2025 | Questions and Answers | 0 Comments

The Easiest Way to Start Using Video in Your Business If you’re running a business in 2025, you’ve probably been told that video is the most powerful way to market what you do. And you’ve probably also told yourself: “I don’t know what to say.”“I’m not good on...
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What If My Team Hates Being on Camera?

by | 18/07/2025 | Questions and Answers | 0 Comments

What If My Team Hates Being on Camera? You know video could help your business —But when it comes time to film, no one wants to be in it.Not your team. Not you. Not even the dog. Sound familiar? You're not alone. One of the most common barriers businesses face when...
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Don’t miss the opportunity to transform your business with powerful video content—book a call with me today to get started!