The Video Show

Welcome to “The Video Show,” your go-to weekly series hosted by me, Mark from Red Book Productions. In each episode, we answer your pressing questions about video production and beyond, bringing in a range of expert guests from various fields related to video. From voiceover artists and animators to photographers and SEO specialists, our guests provide diverse perspectives and practical advice to help you enhance your video projects. Whether you’re looking to refine your skills or explore new techniques, “The Video Show” offers valuable insights to guide and inspire you every week.

Does Video Really Bring in New Clients? Understanding the ROI of Video

by Mark | 28/10/2025 | Questions and Answers | 0 Comments

It’s one of the most common questions I hear from business owners: does video really bring in new clients, or is it just a nice-to-have? The truth is, the return on investment (ROI) from video is real — but it’s often more nuanced than simply saying, “we spent this,...

When DIY video works (and when it doesn’t)

by Mark | 23/10/2025 | Questions and Answers | 0 Comments

When DIY Video Works (and When It Doesn’t) In today’s world, video is everywhere. From TikTok clips to polished brand films, there are more ways than ever to tell your story. But not every video needs a full production team behind it. Sometimes, DIY content filmed on...

Being REAL in the age of AI

by Mark | 20/10/2025 | AI, Questions and Answers | 0 Comments

It feels like every week there’s a new tool that promises to change how we create video. With the rise of AI platforms like Sora, you can now scan your face and instantly place yourself in any situation you can imagine. Want to look like you’re presenting in Times...

How to plan your franchise conference with video in mind

by Mark | 13/10/2025 | Franchising, Questions and Answers | 0 Comments

How to Plan Your Franchise Conference with Video in Mind Franchise conferences are often seen as a chance to get your network together, share updates, and celebrate successes. But if you only think about the event in the room, you’re missing one of the biggest...

Finding the right podcast co-host

by Mark | 07/10/2025 | Questions and Answers | 0 Comments

How to Find the Right Podcast Co-Host Starting a podcast is exciting — but one of the biggest decisions you’ll face is whether to go it alone or bring in a co-host. The right co-host can transform your show, making it more engaging, dynamic, and appealing to...

Why Preparing together is the secret to any video shoot

by Mark | 07/10/2025 | Uncategorized | 0 Comments

Why Preparing Together Is the Secret to a Smooth Video Shoot When it comes to video production, preparation is everything. I don’t just mean charging the batteries and packing the cameras — I mean preparing together. Because the smoother the preparation, the smoother...

Why Your Video Flopped (And How to Fix It)

by Mark | 05/10/2025 | Questions and Answers | 0 Comments

You spent time and money making a business video, you posted it online… and nothing happened. No views, no leads, no sales. Sound familiar? It’s a common frustration — but the truth is, most “flops” aren’t about the quality of the video itself. They come down to...

Do You Need to Hire a Videographer for Your Franchise Conference?

by Mark | 09/09/2025 | Franchising, Questions and Answers | 0 Comments

Do You Need to Hire a Videographer for Your Franchise Conference? “Do you really need to hire a videographer for your franchise conference, or can you just do it yourself?” It’s a fair question. After all, everyone has a smartphone in their pocket these days, and...

The 3 Videos You Should Always Film at Your Franchise Conference

by Mark | 03/09/2025 | Franchising, Questions and Answers | 0 Comments

The 3 Videos You Should Always Film at Your Franchise Conference “If you’re running a franchise conference, don’t let it finish without capturing these three videos.” Your annual franchise conference is about more than just networking, training, and inspiring your...

How to Create a Year’s Worth of Content from One Day at Your Franchise Conference

by Mark | 02/09/2025 | Franchising, Questions and Answers | 0 Comments

For most franchisors, the annual conference is the biggest event of the year. It’s where your franchisees come together to connect, learn, and celebrate success. You invest heavily in the venue, staging, travel, and time away from the business. But what if your...