What If My Team Hates Being on Camera?

You know video could help your business —
But when it comes time to film, no one wants to be in it.
Not your team. Not you. Not even the dog.

Sound familiar?

You’re not alone. One of the most common barriers businesses face when creating video is that uncomfortable moment when someone says, “Wait… do I have to be on camera?”

The good news? You don’t need to be a natural presenter (or even appear at all) to make video work for your brand.

Here’s how to approach it without forcing anyone into the spotlight.


1. Acknowledge the Fear

Most people aren’t natural on camera — and that’s completely normal.

There’s a mix of reasons:

  • Worried about how they look or sound

  • Not sure what to say

  • Fear of making a mistake or freezing up

Even confident professionals can feel awkward once the red light comes on.


2. Don’t Force It

If someone clearly isn’t comfortable, putting them in front of the lens rarely ends well. It’s obvious when someone feels unnatural — and instead of building trust, it can actually have the opposite effect.

The good news? There are several effective alternatives:

  • Voiceover with B-roll: Keep the message while staying off camera

  • Animation or motion graphics: Especially useful for explainer videos

  • Text-led video: On-screen words with music and visuals — clear, modern, and effective

You can still tell a strong story without putting faces on screen.


3. If Someone Has to Appear On-Camera

Sometimes it makes sense for a founder, manager, or key team member to be visible — especially in service-led businesses where people buy into you as much as the product.

But that doesn’t mean it needs to be polished or scripted to death.

Here’s how I help people feel more at ease:

  • Pre-interview and light scripting: We plan the key points, but keep it natural

  • Use questions: I’ll ask questions off-camera and cut their answers together in post

  • Keep it conversational: No autocue, no awkward intros — just a chat

  • Reassure them it’s not live: Mistakes get cut, and we’ll do as many takes as needed

The best on-camera moments often come when people stop trying to perform and just speak honestly.


4. Use Clients or External Voices

Not everyone in your business has to be the face of it.

Bringing in other voices — especially happy customers — can be far more powerful than yet another sales message.

Options include:

  • Client testimonials

  • Customer success stories

  • Presenter-led videos or voiceovers

And remember — you can always stay behind the scenes and let the results do the talking.


5. What Matters is the Message

You don’t need to be a YouTuber or influencer. You just need to be clear, helpful, and authentic.

Good business video isn’t about perfection. It’s about trust.

So whether you’re camera-shy or managing a team of people who’d rather not be on film, there’s always a way to create engaging, effective content without making anyone squirm.


Not Sure Who Should Be on Camera?

If you’re planning a video and unsure how to approach it — whether it’s a team intro, a case study, or something for your website — I’ll help you find the right format and the right voice.

We’ll get the message right, even if no one wants the spotlight.

Get in touch to chat about the best way to tell your story.