Do I need to post my videos on every platform?

When a client gets their final video back – whether it’s a testimonial, an explainer, or a brand story – the next big question is often:

“Where should I put it?”

It’s a fair question. With so many platforms out there shouting for attention, it’s easy to feel like you have to be everywhere – YouTube, Instagram, Facebook, LinkedIn, TikTok, and your own website.

But here’s the reality:
Trying to be everywhere often leads to content that performs nowhere.

In this post, I’ll break down the strengths and weaknesses of each major platform, so you can be more strategic about where your videos live – and how to get the most out of them.

1. Your Website

The core of your digital presence.

Pros:

Builds trust and credibility: A homepage video or an ‘About Us’ story helps visitors connect quickly.
Great for SEO: Google rewards pages with rich content like video.
High intent audience: People visiting your site are already interested – video helps them stick around.

Cons:

No built-in discovery: You’ll need to drive traffic from elsewhere (search, social, email).
Needs regular updating: An outdated video can hurt more than help.
Hosting required: You’ll often use YouTube or Vimeo embeds, which can come with their own quirks.

Best for: Homepage explainers, testimonials, product/service overviews.

2. YouTube

Still the king of long-form, searchable video.

Pros:

Evergreen potential: Videos can bring in traffic for years if optimised well.
Searchable: The second largest search engine after Google.
Versatile: Works well embedded on websites or in blogs and emails.

Cons:

Slow to grow: One-off uploads usually won’t get far.
Requires consistency: A neglected channel can feel inactive or unloved.
Competing content: Ads and recommendations can distract viewers.

Best for: FAQs, how-tos, case studies, podcast episodes, long-form content.

3. LinkedIn

Ideal for B2B and professional service content.

Pros:

Strong organic reach (sometimes): Especially for people-focused, story-driven posts.
Great for brand-building: Thought leadership and human storytelling perform well.
Trust factor: Professional context helps give weight to your message.

Cons:

Algorithm-sensitive: Posts need early engagement or they disappear.
Short shelf life: Visibility drops quickly after a few days.
Company pages vs personal profiles: Videos often do better on personal accounts – which means team buy-in is important.

Best for: Founder stories, team intros, franchise recruitment, behind-the-scenes updates.

4. Instagram & Facebook

Social-first platforms, good for bite-sized storytelling.

Pros:

Great for brand awareness: Especially if your business is visual or people-led.
Stories, reels, and carousels can show personality: Short-form content can work hard if done well.
Strong ad platforms: If you’re running paid campaigns, video content performs well.

Cons:

Low organic reach: Most posts will be seen by a fraction of your audience unless you post regularly or run ads.
Time-sensitive: Content disappears fast or gets buried.
Different aspect ratios and formats needed: Which means more edits.

Best for: Day-in-the-life content, testimonials, product launches, staff intros.

5. TikTok

Big reach, but not for everyone.

Pros:

Massive organic potential: Still one of the few platforms where reach isn’t entirely pay-to-play.
Relatable over polished: Raw, authentic content often performs better than slick production.
Younger audience: If you’re targeting Gen Z, it’s a no-brainer.

Cons:

Not suitable for every brand: B2B or more serious professional services can struggle to find the right tone.
Trend-driven: Success often relies on hopping on sounds or formats quickly.
Short shelf life: Viral content can fade in a day or two.

Best for: Franchises with a fun consumer-facing angle, recruitment campaigns, visual product demos.

So… Do You Need to Be on Every Platform?

No.
And in most cases, you probably shouldn’t be.

What works far better is to focus on:

Where your audience actually is
What the video is meant to achieve
How each platform works best for the type of content you’ve created

One video, placed in the right spot, can have more impact than five average posts scattered everywhere.

Final Thought

If you’ve got a new video (or you’re planning one) and you’re unsure where to share it – I can help. From strategy to editing platform-specific cutdowns, I work with clients to make sure their content gets seen by the right people in the right way.

Get in touch if you’d like to chat through what would work best for your brand.

Do I need to post my videos on every platform?